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Integrated Marketing and Public Relations

Howard R. Miller - President

Jean Corona - Creative Director

Jae Zipkin

Yaneisy Blanco Account Executive

Charilee Crespo

Leadership

HRMC Team

The HRMC team uses creative ingenuity in every endeavor we undertake. From writing imaginative press releases to creating compelling advertising campaigns, our staff is constantly bringing new ideas to the forefront for our clients and providing them with the opportunity for their businesses to stand out in competitive markets. Like any newsroom, each day at HRMC begins with the news. From national headlines to soft, local news, our team understands the stories that make the news and we know the reporters who write them. As a result, we thoroughly understand the industries and trades of our clients. Each account representative closely follows the news and events of each clients industry, giving them the knowledge and understanding to take advantage of every editorial possibility for our clients.
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Howard R. Miller - President

Howard R. Miller, President, CEO

Howard R. Miller has earned a reputation as an energetic and innovative executive in the communications industry serving clients in the corporate, social service, and entertainment industries. As President and Founder of HRMC, he oversees the day-to-day activities of his award-winning, full-service advertising, marketing, and public relations agency serving international, national, regional, and local clients.Miller established the Miami-based HRMC in 1991, and has garnered praise and recognition by serving a diverse list of clients which include Barclays Bank, Spain, City of Sunny Isles Beach, City of Miami Beach, Chase Manhattan Bank, N.A., Columbia Healthcare Corporation, Marie Brizard Wines & Spirits International, Travelpro International, Atlantic Luggage, Austin House Accessories, Singer Design Studio, Galores International, and the Food Network South Beach Wine and Food Festival.Millers early creative writing talents were displayed in various television and video productions, and lured him into the entertainment field more than decade ago. Now as an accomplished writer and television producer, his ABC special, Dying For Love (a documentary focusing on the teenage AIDS crisis) was nominated for two Emmys and an Iris Award, and earned Miller a national Telly Award. Miller also produced a childrens television pilot for United/Paramount Network entitled, Video Vision. Currently Miller serves as Chairman of the Board for the Synergy Entertainment Group.Prior to establishing HRMC, Miller spent eight years as director of development and public relations for the United Cerebral Palsy Association of South Florida, the largest of 183 North American affiliates. In this multi-faceted position he designed cause-related marketing campaigns, coordinated national special events and promotions projects, produced two national telethons a year, conceptualized and designed print and electronic public service campaigns, managed a multi-million dollar annual development budget, and organized and implemented capital and planned giving campaigns.Miller began his communications career at Burger King International in Miami, where he was the advertising liaison between J. Walter Thompson and Burger King. In this capacity Miller coordinated advertising, promotions, and special event campaigns.Miller is an avid community advocate, serving as a member of the board of directors of Florida International University, Jewish Museum of Florida, Miami Light Project, and Design and Architecture Senior High School. He has chaired numerous fund-raising projects, including National Philanthropy Day, and is a member of the National Academy of Television Arts and Sciences
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Jean Corona - Creative Director

Jean Corona, Creative Director

Jean Corona is the founding principal of Corona Ideas and Creative Director of HRMC. After having worked as a creative director for legendary agencies such as Chiat Day/NYC, Wunderman Worldwide/NYC, and Cole & Weber- a subsidiary of Olgivy & Mather/Seattle; she developed Corona Ideas with the objective to provide clients with a product that meets their objectives while working within their means. As Creative Director of HRMC, she provides all aspects of marketing from strategic planning to creative development and execution, by selecting a customized team. If the budget is limited, Jean can provide creative solutions to assist a company in achieving their marketing goals. Jean is a results oriented integrated communications specialist and below is a sample of her selected achievements; •Eskimo Pie- Introduced Eskimo sugar-free products on the eastern seaboard. Included product development, brand image, and roll-out of new campaign. The new product gained a 30% share of the market within six months.•Westin Hotel- Ixtapa Zihuatanejo- Created introductory print campaign for the new hotel in Mexico•City of Virginia Beach, Va- Developed series of ads to highlight year-round benefits of life at Wintergreen resort. •City of Virginia Beach, VA- Developed newspaper and magazine campaign for Virginia Beach Tourism.•Grand Bahama Island- Recommended shift in brand image to target vacationers who regularly traveled to Nassau for vacation. The campaign was successfully implemented with TV, print, direct mail, and radio. •Ph. Diversified Services Worldwide, Inc.- Created brand image and marketing proposition for web site and selling materials. Improved communications with clients and prospects with new message and graphics and web marketing tools. •Time-Life Books- Developed advertising campaign for The Enchanted World book series, with Vincent Price as spokesperson. Identified target markets specific to book series. Overall brand awareness exceeded the original forecast. Books sales were the highest in the history of the company. Selective Brand Experience: AAA, American Bell Couples Resort, Eskimo Pie, FinanceSur LLC, Florida Lottery, Florida Ford Dealers, Grand Bahama Island, Merrill Lynch, Midwest Institute of Natural Healing, New Jersey HMOs, New York Air, New York Telephone, One Hour Heating & Air Conditioning, PH Diversified Services Worldwide, Rainier Bank, The Seattle Times, Safeco Insurance, Suntory Whiskeys, Tarmac America, The Seattle Times, Time Life Books, Union Envelope, Unity Village Worldwide, Virginia Beach Tourism, Westin Hotels, Wintergreen ResortSelective Marketing Awards:Effie Awards, Caples Awards, The Directors Show, The One Show, The Los Angeles Lu Lus Corona prides herself as a savvy industry professional who always develops fresh creative ideas for clients.
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Jae Zipkin

Jae Zipkin, Public Relations Specialist

Jae Zipkin has attained public relations and marketing expertise in her more than twenty years experience as a successful supervisor and manager of communications programs in the corporate, real estate, hospitality, entertainment, non-profit and philanthropy, and performing and cultural arts industries. Zipkins diverse communications background spans two years as vice president with the U.S./South Florida office of a London-based, global communications organization, Citigate Dewe Rogerson; and six years as vice president of a regional public relations/marketing firm, Gordon Sloan Diaz-Balart. Zipkin has extensive experience in providing clients with strategic marketing, communications and branding campaigns; comprehensive public relations and media relations programs; Web site design, editing, and content guidance; and editorial and copywriting services. Zipkin has provided services to SmartEMR Inc., Bass Museum of Art, New World School of the Arts, Hearing and Speech Center of Florida, Do-It Corp., and Arts Magna. As vice president of Citigate Dewe Rogerson, an international communications firm and division of the Incepta Group, plc, based in London, Zipkin was responsible for creating and implementing national and regional marketing campaigns, and managing and supervising public relations programs. She managed communications programs for a wide range of companies including Adelphia Cablevision, Brasserie Les Halles Restaurant, Codina Group, Coral Pictures, Florida Alliance for Clean Technologies, FPL Everglades Mitigation Bank, GableStage Theatre, Maria Benitez Teatro Flamenco Dance Company, Miami Herald Online Services, Nanovation Technologies, New York Prime Steakhouse, Residences At The Ritz Carlton, Stella Salon, The Capital Grille, The Homeless Trust, The Rollerblade America Tour, The Southeast Art Collection, and WCIX/NBC 6. Prior to Citigate Dewe Rogerson, Zipkin was the director of marketing and public relations for the City of Coral Springs City Centre Theatre, a multi-purpose facility housing a 1500-seat professional theater, gymnasium, exhibit hall, meeting rooms and dance studio. In this position she administered a department budget in excess of $100,000, published corporate collateral materials, created and implemented marketing, public relations and advertising campaigns and supervised a staff of five people. Additionally, Zipkin produced and implemented direct mail campaigns, fund-raising projects and coordinating private and public special events. As Director of Communications for the National Foundation for Advancement in the Arts (NFAA), Zipkin created and implemented national media campaigns, published a bi-monthly newsletter and annual report, and was responsible for all corporate communications. NFAA is a publicly supported national philanthropic institution, which identifies, encourages and financially rewards American high school artists of exceptional talent in the arts and literature.Zipkin has provided marketing and public relations services to a variety of businesses in South Florida, such as Dade County Public Schools' Dropout Prevention Program, Metro-Dade Transit Agency, Rouse Company/Bayside Marketplace, and Florida Department of Transportation. As Account Executive for Hank Meyer Associates, Zipkin provided PR counsel to Southeast Bank's Fine Art Dept., Smith & Mandler, Temple Beth Am's "Great Artist Series" and "Prestige Series," International Medical Centers, The Florida Club, and Miami General Hospital. Zipkin began her PR career as Publicity Director/Volunteer Coordinator for a non-profit arts organization, P.A.C.E. (Performing Arts for Community and Education), where she was responsible for media and community relations, and volunteer recruitment. Zipkin, a Coconut Grove resident, received a Bachelor of Science degree from Long Island University. She serves as a chairperson of the Public Relations Society of America; volunteers for the Hearing and Speech Center of Florida; and is a member of the Women In Communications. She also lectures in Public Relations at the University of Miami.
Yaneisy Blanco Account Executive

Yaneisy Blanco, Account Executive

Yaneisy Blanco is a sophisticated public relations professional spearheading local to national bilingual press campaigns. At HRMC she coordinates some of the firms dynamic Travel and Leisure clients. Ms. Blanco excels the creation and marketing of innovative special events that generate buzz and success.Before joining HRMC, Blanco served as an account executive for Bristol Public Relations, a full-service bilingual communications firm where she fulfilled a key role in the management of several public relations campaigns in diverse industries ranging from entertainment to nonprofits. She handled the media outreach efforts for The Girl Scouts Council of Tropical Florida, Boys & Girls Clubs of Miami-Dade, UniverSoul Circus, The Biscayne Bay Pilots Association and The Childrens Trust. She also served as the media coordinator during the NIVEA AVP Ft. Lauderdale Open. Prior to joining the firm, she was an account coordinator at Thorp and Company, where she worked on a wide range of accounts in the banking, real estate, law, accounting and nonprofit sectors. Ms. Blanco earned her bachelors degree from Florida International University, where she studied Public Relations and Marketing. She is a member of the Spanish American League Against Discrimination (SALAD), an organization dedicated to helping Hispanics and other minorities defend their rights and she is a supporter of the Susan G. Komen Race for the Cure. Follow Yaneisy!Twitter: http://twitter.com/#!/Yaneisy_PRpro LinkedIn: www.linkedin.com/in/YaneisyBlanco

Charilee Crespo

Charilee Crespo, Account Executive

Charilee Crespo is a public relations professional who has led communications initiatives for local, national and international companies ranging from corporate branding to product introductions, while demonstrating broad knowledge, experience and judgment in the PR and Marketing field. Crespo worked as a web content producer at The Catamaran Company, the number one catamaran dealership in the world, where she gained intensive experience in producing up-to-date web content and developing integrated marketing efforts for the company and its presence at international boat shows. In addition, she worked as a marketing director for its sister company, MULTIHULLS Magazine, the oldest and most widely read multihull publication in the catamaran/multihull industry. Crespo contributed articles, conducted interviews and handled all marketing responsibilities to develop and maintain increased subscriptions and advertisements.Crespo previously worked at The Vibe Agency alongside Valerie Bihet who was named Event Planner of the Year in 2008. She was responsible for content on all social media outlets and monthly newsletters with tips, ideas and events planned and covered by The Vibe Agency whose major clients included LOreal, Mont Blank, Cartier, Zenith, Georgio Armani and Zenith.As the Public Relations/Marketing Coordinator of Gold Star Diabetic Assistance, Crespo assisted in the development and establishment of the company from the ground up. As the company expanded, her key role was to prepare and deliver presentations to promote diabetic supplies to doctors and medical facilities across South Florida, Puerto Rico and Honduras. She handled all media communications and itineraries.As an Account Executive for HRMC Crespo has applied her Public Relations skills to assist and implement diverse communications outreach for all client travel and leisure accounts regarding media content and distribution. Crespo received a Bachelor of Science degree from Florida International University and is bilingual. She enjoys volunteering for local events such as the Alonzo Mournings Summer Groove Festival, Taste of the Nation Fort Lauderdale and the South Beach Wine and Food Festival.Follow Charilee!Twitter www.twitter.com/LaChariPRLinkedIn www.linkedin.com/in/LaChariPR
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