• Stage special events to create and enhance client or product image. • Develop comprehensive press materials press kits, releases, articles and photography. • Coordinate radio promotions in target markets. • Introduce new products through editorial exposure; secure third party endorsements. • Develop and execute national media tours for product spokesperson. • Develop cause-related marketing campaigns. • Organize charity functions as means of establishng good will for clients within their communities. • Placements on national, international and local television and cable networks, radio networks and talk shows, newspaper and business publication placements, and magazines, trades and specialty publications