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Integrated Marketing and Public Relations

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Services Public Relations

Public Relations

HRMC provides bilingual Enhanced Awareness and Publicity for corporations, government, and non-profit organizations and excels in all facets of this art. With HRMC, clients get experience, creativity and insight, excellent technical and creative writing skills, long-standing relationships with media and expert judgment. This translates into public relations campaigns that get results. We create brand identity and long-term success through the following services your company through the following services:

Development of targeted local and international media databases

Production and supply of press materials for appropriate editorial contacts

Development of press packages including fact sheets, bios, feature articles, and news releases, media alerts, etc.

Distribution of monthly media releases and media alerts.

Development of key messages, talking points and training for media spokespeople and industry partners

Development of public relations crisis plan

Management of all print and electronic media inquires

Media Liaison with strategic industry partners

Production of press materials for key trade shows and missions

Develop and coordinate information for media visits and press familiarization trips

Local and National press tours

FAM trips for Media

New Product Introductions

Marketing

Marketing is the umbrella through which all other communication disciplines are coordinated and brought together. The sole objective of any marketing action is the promotion or sale of the client's products or services by the most cost-effective means. When the client succeeds, HRMC succeeds. Effectively intergrating the elements of advertising, public relations, point-of-purchase collateral and promotions, the agency develops hard-hitting multi-front marketing campaigns that get the client noticed and the get the client results. HRMC provides the following marketing services:

Analyze opportunities, set objectives and strategies for achievement

Develop long and short-term marketing plans for targeted markets

Execute marketing plans, corresponding to the client's needs and requirements, with the objective of gaining a competitive advantage

Control progress of marketing efforts by regular evaluations and reports to clients

Keep clients abreast of marketing trends and changes in demographics and edjust programs when neccessary

Conceptualization and development of value-added programs

Creation of cause-related marketing campaigns

Monitoring of marketing objectives and strategies for opportunities for expansion and growth

Review overall budgetary parameters for the annual marketing campaign

Advertising

Advertising

Advertising is highly specialized. The creativity of design, where it is placed, the time of year and even the time of day can make all the difference. Whether for television, radio, print, direct mail, outdoor, online, or other advertising vehicle, three components are necessary for a successful advertising campaign; an advertiser must know the market fully, which is achieved through extensive research; have a complete understanding of cost factors involved; and must be able to create a dynamic campaign tailored to capture the interest of the target market. HRMC has award-winning creative talent that designs effective and exciting campaigns. The agency further researches, plans, buys, and monitors the media for clients, targeting the markets that will best serve the clients needs. Advertising services offered by HRMC include:

Determination of the target market

Selection of appropriate media to best reach the target market

Creation of attention-getting advertising campaigns or elements, which may include print, radio, television, online, ourdoor, direct mail, or other ad vehicles, brochures, and specialty advertising to best sell products and or services

Media placement within prescribed budget

Analysis of schedules to determine effectiveness and efficiency

Generation of maximum exposure through advertising and an integrated public relations and marketing campaign

Social Media

HRMC can extend the reach of your brand by providing your company with a comprehensive social media plan that is wholly integrated into your marketing and public relations plan. Through creativity and strategy, HRMC can create a social media plan that will allow you to bring a personalized touch to your brand, thereby reaching new markets and increasing customer loyalty. HRMC offers the following social media services:

Development of strategic social media plan

Monitoring of online brand-image

Development and ongoing management of web content

Incorporation of company values and mission statement into social media presence

Determination of target audiences

Search Engine Optimization

Design and management of online contests

Creation and maintenance of social media accounts

Events

Event Planning

Everyone knows that the success of any event ranging from a fundraising gala to a press conference, is the attention to detail. HRMC offers event planning for the following events:

Grand-Openings

Black-Tie Events and Fundraisers

Festivals and Conventions

Fashion Shows

Holiday Events

HRMC transforms client's visions into reality through the following services:

Venue Selection

Logistics

Sponsorships

Catering

Entertainment

Creative Conceptualization

Budget Management

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