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HRMC Signs the Tourism Office of Spain(April 26, 2010) Miami, FL Howard R. Miller, president of Howard R. Miller Communications (HRMC), announced the agencys signing with the Tourism Office of Spain. A full-service, award-winning agency, Howard R. Miller Communications will provide domestic marketing and public relations services for the Tourism Office of Spain for the introduction of the launch of the new I Need Spain campaign in The United States.HRMC has a history of representing exceptional travel and tourism clients. I am pleased to be working with the Tourism Office of Spain, to continue positioning Spain as being one of the top travel destinations in the World, added Miller. The new campaign features Spanish celebrity chef Ferran Adrià, considered one of the best chefs in the world, Spanish Film Director, Julio Medem who directed the four campaign spots , Gisela Pulido, six times World Kite surfing Champion, the national Basketball team, the MotoGP team and interestingly, the Spanish players from Liverpool FC. According to Prime Minister of Tourism Joan Mesquida the objective of the campaign is to consolidate Spains position as the leader in travel tourism. The campaign aims to promote Spain as one of the best destinations worldwide while highlighting the diversity of what it has to offer. The Spanish lifestyle, personality and way of life are featured strongly as themes throughout the campaign. It is anticipated that Spains image will be strengthened in countries such as the US, India, the Middle East, and South America. The government projects the new campaign will be seen by 400 million people in over 40 countries worldwide. Spain is one of Europes premier tourist destinations. With its diversity of people and cultures, it is a country that should not only be visited, but experienced as well. World famous museums, delicious cuisine, enriching history, trendy fashion, and exciting nightlife entice visitors from all over the world. Miles of pristine, sandy beaches adorn Spains coastline along with a variety of outdoor activities to keep thrill seekers entertained. Visit the Tourism Office of Spain online at www.okspain.org - ### -
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